Conquer Franchise Group is proud to announce its first franchise agreement with a powerhouse team: Alex Baker, along with his brother Greg and father Robert Baker. Backed by deep experience in the fitness industry and a passion for padel, the Baker family plans to open 50 Conquer Padel locations across the United States, beginning with four sites in the Northeast.
This historic agreement, the first padel franchise awarded in the U.S., signals the start of Conquer Padel's nationwide expansion. The Baker family embodies the brand's commitment to creating community-driven clubs while delivering a consistent, 5-star experience at every site.
A Milestone for Padel's U.S. Expansion
Padel, the world's fastest-growing sport, is set to explode in the U.S., with court numbers projected to soar from 454 in 2023 to 30,000 by 2030, as envisioned by former USPA President Marcos Del Pilar. Conquer Padel is offering entrepreneurs a chance to pioneer the sport's rise in this untapped U.S. market.
Unlike traditional franchise models, Conquer Padel blends rapid growth with a heartfelt focus: ensuring every club feels like a family-run business, fostering a warm, welcoming vibe while upholding a unified culture and exceptional member experience.
The Baker Family: A Perfect Fit
Alex Baker, alongside his brother Greg and father Robert, brings a proven track record of franchise success to Conquer Padel. Having operated 24 Planet Fitness locations in the Midwest before selling them in August 2024, the Bakers are seasoned fitness franchisees with a passion for padel. Their alignment with Conquer Padel's values made them the ideal first franchisees.
This was a very easy decision for us. We truly believe in their model and see Conquer Padel becoming the U.S. industry leader. When Greg and I met the team in Tempe, we knew right away that this was a special group of people who aligned with our values, culture and vision. It felt like family, and that's exactly what we were looking for.
The level of sophistication Conquer brought to the table in terms of operations and technology was eye-opening for such a novel franchise. It solidified our view that they're the right partner for long-term growth.
Prior to joining Conquer, Greg worked as a financial analyst for a supply chain company for 8 years while also handling financial operations for the family's Planet Fitness franchise locations. He was most recently consulting for Vamos Padel, which led him to recognize the Conquer team at RacquetX — a meeting that sparked the partnership.
The Baker family fit our franchise profile to a T. They're great individuals, astute businesspeople, have deep fitness industry experience — and most importantly, they play padel! Franchisee selection is critical to an emerging brand, and this team checks all the boxes.
The Bakers are now working with Conquer's real estate team to pinpoint prime Northeast locations for their initial four clubs.
A Community-Centric Model with a Unified Vision
Conquer Padel's franchise approach centers on creating clubs that feel like home—vibrant, community-focused spaces that promote fitness, fun and wellness. Conquer Padel has built robust systems and support to ensure every club delivers a 5-star experience, protecting its reputation as it grows.
An Opportunity for First-Movers
With padel's U.S. surge just beginning, Conquer Padel offers a rare chance for entrepreneurs to get in on the ground floor. Franchisees gain full support across site selection, club design, operations, and marketing — a proven community and wellness model, with partners chosen for their alignment with Conquer Padel's values and mission.